Innovation Sucks!

Innovation Sucks!

by Alan Watkins
5/5

Businesses spend billions on innovation with very little to show for their investment or effort.

This book challenges some of the 'ingrained truths' of innovation and suggests a different approach.

Innovation is not the creation of a novel idea.

First published
2021
Publishers
Taylor & Francis Group

Alan Watkins

About Alan Watkins

"Alan Watkins is recognized as an international expert on leadership and human performance. He has a broad mix of commercial, academic, scientific and technological abilities. Over the past 18 years he has been a coach to many of Europe’s top business leaders and has helped companies treble share price, enter the FTSE 100, salvage difficult turnarounds and establish market leadership in their industry. He has written two books and has three more coming out this year. He advised the GB Olympic squad prior to London 2012 and is continuing to work with them leading up to Rio in 2016. He has a three degrees and is a neuroscientist by background."...

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