Behind Every Good Decision

Behind Every Good Decision

How Anyone Can Use Business Analaytics to Turn Data into Profitable Insight

3/5
(90 votes)

There is a costly misconception in business today--that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information.

Nothing could be further from the truth.

In Behind.

First published
2014
Publishers
AMACOM
Language
English

Piyanka makes a complex subject interesting, relevant, and most importantly useful to non-technical business professionals.

Behind Every Good Decision was written in simple English so I could understand the concepts - this book gave me momentum to pursue Analytics within our company. After I read it I bought 4 more copies and distributed them to key people in our organization!

Very good and useful book on business analytics. It clarifies the concept of analytics and presents a framework of how this is applied starting from understanding the business question to arriving at the business impact decisions.

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